★★★ UX & UI Concept ★ Complete transformation of visual identity ★ A visionary marketing strategy to gain market shares ★ Strategy to establish presence in new markets and countries ★ Content concept and SoMe tactics ★ Physical Store Concept and strategies ★ Complete brand- and identity book ★ Ad- and communication concept ★ Influencer and ambassador strategy
Sarek – a fifty year old legacy re-tailored to a fearless state of mind
The honorable brand of Friluftsvaror needed, not only a facelift, but an entire make-over of their brand to widen the target group and to signalize their actuality for today’s market. With a new name – Sarek Outdoor – and a completely new market strategy and identity concept, they have gained confidence and now have the vision to expand with several stores both in Sweden and internationally along with a new webshop, a brand new content strategy that will serve both SoMe and other platforms and a foundation to create an own apparel and hiking gear brand on.
Humans are built to be together. To meet, connect and learn from each other. It gives us purpose and makes us feel good. And where individualism ceases to exist and we get to share moments together – that’s where we meet. That’s where we connect and create memories.
Because most memorable experiences are never achieved alone. The best outdoor adventures are the ones we share with each other. Sarek is made to make sure that these moments are achievable for everyone. By providing them with the necessary knowledge and gear so that the most advanced hiking adventure doesn’t seem any harder than a walk in the park.
With a sustainable mindset they have selected the brands that best represent our philosophy and strive to not only lead the way but when necessary also adapt and learn to the continuously changing world of outdoor life.
It’s never
too late
too early
too soon
to get in touch
Email:
sunshine@luckynation.se
Phone:
+46 (0) 761 860 588
