★★★ The story of how Lucky Nation repositioned HeadBrands to new ground, to a luckier nation: ★ Complete brand identity concept ★ Interior Concept for physical stores ★ Padel Center Interior Design Concept ★ Social Media revolution strategy ★ Community based web solution ★ Fearless multi-channel content and brand design ★ Concept for apparel and hardware products
Racqet
– a rising star in the padel community
With a simple brief that sounded “Create something that will stand out in the world of padel with a vision to conquer an international market and attracts amateurs, as well as pro players” Racqet was created and conceptualized in the speed of lightning. Only 6 months after the Racqet brand and strategy concept was presented it had led to:
• 2 physical stores.
• A premium padel HUB with 4 courts.
• Apparel and racket collection.
• A hardware product line.
• A webshop/community with focus on content, inspiration and education.
• Signed and sponsored pro padel players.
• Sponsorship of Båstad Padel Week.
• +10.000 Social Media followers (growing constantly every day).
• A revenue of +70 MSEK the first 8 months.
• Several co-labs with famous influencers.
In other words – what started as a simple idea in march 2021, has now revolutionized the Swedish padel enthusiasts and raised the bar of Padel brands.
It’s never
too late
too early
too soon
to get in touch
Email:
sunshine@luckynation.se
Phone:
+46 (0) 761 860 588
